The studio behind the templates

Timeless over trendy

The brief we set ourselves has not changed in ten years: quality over quantity, and designs that will still look right in ten more. That rules a lot out. A template built around whatever effect is fashionable this season dates the work it is used for, and a designer who has put a client’s brand into it has to start again.

It also means we do not design for one kind of customer. The aim with any new template is a layout equally at home in a bar, a restaurant, a hotel, a school or a department store — which is not always possible, but it is what we are trying for every time. That is why the library works as well for a print shop serving a hundred small businesses as it does for an in-house team serving one brand.

Ten years of one thing, done properly

We started BrandPacks in 2016 with a narrow idea: that most template libraries were selling pretty pictures rather than working documents. A magazine layout that falls apart the moment you add a page, or a brochure with no master pages and every heading styled by hand, does not actually save a designer any time — it just moves the work.

So we built the opposite. Every BrandPacks template is a properly constructed file: master pages, baseline grids, named paragraph and character styles, linked images and real bleed on anything destined for print. Open one, restyle it to a brand, add the pages you need, and it holds together. That is the whole product, and ten years later it is still the only thing we work on.

Where our work ends up

Across our own store and the marketplaces we sell through, BrandPacks templates have reached more than 100,000 customers and over 1 million downloads.

As well as brandpacks.com, you will find our templates on Envato, Adobe Stock, Canva and Creative Market. Selling through marketplaces that review every file keeps us honest: the same work has to pass somebody else’s technical standards before it reaches anyone.

What we actually make

Editorial and print, mostly: magazines, brochures, annual reports and company profiles, newspapers, whitepapers, menus, flyers, posters and stationery. The files are built for Adobe InDesign, Photoshop and Illustrator, with a growing range for Canva and Affinity, so the same design is available to a studio on the full Adobe suite and to a small business working in a browser.

Where a job needs more than one piece, templates are grouped into collections — Corporate & Business Essentials, Restaurant & Food Marketing, Editorial & Publishing and Wedding Templates among them — so a whole campaign comes out of one consistent set rather than being assembled from strangers.

Every template is licensed for commercial use, including client work. There are no per-project fees, no attribution requirements and no download limits.

Try one before you spend anything

A template is easy to praise and hard to judge from a preview image, so a good part of our blog is free downloads, built to the same standard as the paid library — among them a free trifold brochure template, a free menu template and a free CV template. Open one in the software you actually use and see whether the file is put together the way we say it is.

Who we are

BrandPacks is run by its two co-founders — Adam McIntyre, who looks after operations, the community and support, and Orawee King, our lead designer, who owns the look and the technical standard of everything we publish.

Behind them is a team of more than a dozen designers and support staff based in our Chiang Mai studio. It is a small company by the standards of the marketplaces we sell on, and deliberately so: the same people have been drawing these files for years, which is why a template published this month opens the same way as one published in 2018.

It started, as these things do, with a group of designers who had all ended up living in the same city. We met for beers at weekends, took on freelance work together, and spent a good deal of that time complaining about how bad the templates then available online were. In 2016 we stopped complaining and started drawing them ourselves.

If something is wrong, tell us

A template that will not open, a font that will not install, a licence question — send us a message and a person reads it. We answer support ourselves rather than farming it out, and every purchase is covered by a 60-day money-back guarantee — no forms, no explanation required. Most questions are already answered in the FAQs.